
Because in communication, in business, in life ... we always start from the end
With the end in the head. Historically the number 2 principle of "7 Habits of Highly Effective People" by Stephen Covey. Imagine that you want to end up in all the newspapers and newscasts of the world and, at this point, hired a public relations agency to realize your purpose. If this PR agency is good, what is the first thing it does? Part with the end in the head. They try to imagine the exact result, the exact title with which they want CNN or the New Yo
If you think about it, it's what politicians do, an example of Donald Trump: "We close the doors of the United States to refugees". Phrase that obviously said in English, but could also say it in Italian or in any other language ... always begins with the end in mind.
Imagine wanting to be good on Facebook, being a business and taking advantage of Facebook opportunities ... How? From the end, what is the end result I want to achieve, who is my audience, is a man, is a woman, is a child, is 18, is 55, earns more, earns less, loves ice cream, he does not like ice-cream, is he in Milan, in Rome, in Turin, in New York? And at that point I rewind the reel to identify the basic steps I have to do in reverse order to conquer my consumer. Consumer, user, person, human being, brother ... It is the concept of the journey of the customer, the journey that the consumer, the customer makes to get to buy my product.
And the logic of "beginning with the end in mind" applies to everything clearly, as in Covey's book: "Imagine being at your funeral, how do you want to be remembered?" And apart from touching the iron, it's actually a good starting point to say, ok, but how do I want to be remembered? Like a stinky, disgusting ...? How do I want to be remembered by my children? How do I want to be remembered by my friends? How do I want to be remembered by society?
The great chess champion, if I'm not mistaken in the early 1900s, José Raúl Capablanca used to say:
"To improve your game, you have to study the game first of all."
Which in Spanish will work as: first study de todo the final part of the juego, that if you do not break fishing! In conclusion: always start ... with the end in mind.rk Times to describe your product.
If you think about it, it's what the politicians are doing, an example of Donald Trump: "We close the doors of the United States to refugees". Phrase that obviously said in English, but could also say it in Italian or in any other language ... always start with the end in mind.
Imagine you want to be good on Facebook, you are a business and you want to take advantage of Facebook opportunities ... How? Starting from the end, what is the final result I want to achieve, who is my audience, is a man, is a woman, is a child, is 18, is 55, earns more, earns less, likes ice cream, not he likes ice cream, is he in Milan, Rome, Turin, New York? And at that point I rewind the reel to identify the basic steps I have to do in reverse order to conquer my consumer. Consumer, user, person, human being, brother ... It is the concept of the customer journey, the journey that the consumer, customer makes to get to buy my product.
And the logic of "begin with the end in mind" applies to everything clearly, as in Covey's book: "Imagine being at your funeral, how do you want to be remembered?" And apart from touching iron, actually it's a good starting point to say, ok, but how do I want to be remembered? Like a stinking, disgusting ...? How do I want to be remembered by my children? How do I want to be remembered by my friends? How do I want to be remembered by society?
If you think about it, it's what the politicians are doing, an example of Donald Trump: "We close the doors of the United States to refugees". Phrase that obviously said in English, but could also say it in Italian or in any other language ... always start with the end in mind.
Imagine you want to be good on Facebook, you are a business and you want to take advantage of Facebook opportunities ... How? Starting from the end, what is the final result I want to achieve, who is my audience, is a man, is a woman, is a child, is 18, is 55, earns more, earns less, likes ice cream, not he likes ice cream, is he in Milan, Rome, Turin, New York? And at that point I rewind the reel to identify the basic steps I have to do in reverse order to conquer my consumer. Consumer, user, person, human being, brother ... It is the concept of the customer journey, the journey that the consumer, customer makes to get to buy my product.
And the logic of "begin with the end in mind" applies to everything clearly, as in Covey's book: "Imagine being at your funeral, how do you want to be remembered?" And apart from touching iron, actually it's a good starting point to say, ok, but how do I want to be remembered? Like a stinking, disgusting ...? How do I want to be remembered by my children? How do I want to be remembered by my friends? How do I want to be remembered by society?
The great chess champion if I'm not mistaken of the early 1900s José Raúl Capablanca used to say:
"In order to improve your game, you must study the endgame before everything."
Which in Spanish will be worked as a: study first de todo the final part of the juego, that if not you break fishing! In conclusion: always parts ... with the end in mind.
If you think about it, it's what the politicians are doing, an example of Donald Trump: "We close the doors of the United States to refugees". Phrase that obviously said in English, but could also say it in Italian or in any other language ... always start with the end in mind.
Imagine you want to be good on Facebook, you are a business and you want to take advantage of Facebook opportunities ... How? Starting from the end, what is the final result I want to achieve, who is my audience, is a man, is a woman, is a child, is 18, is 55, earns more, earns less, likes ice cream, not he likes ice cream, is he in Milan, Rome, Turin, New York? And at that point I rewind the reel to identify the basic steps I have to do in reverse order to conquer my consumer. Consumer, user, person, human being, brother ... It is the concept of the customer journey, the journey that the consumer, customer makes to get to buy my product.
And the logic of "begin with the end in mind" applies to everything clearly, as in Covey's book: "Imagine being at your funeral, how do you want to be remembered?" And apart from touching iron, actually it's a good starting point to say, ok, but how do I want to be remembered? Like a stinking, disgusting ...? How do I want to be remembered by my children? How do I want to be remembered by my friends? How do I want to be remembered by society?
The great chess champion if I'm not mistaken of the early 1900s José Raúl Capablanca used to say:
"In order to improve your game, you must study the endgame before everything."